Race Experiences - The Ultimate in Excitement Our goal is to provide corporations a better way to energize their marketing efforts, by blending the excitement of motorsports with first-class, unparalleled customer experiences. Through a partnership with Lafferty Motorsports in Concord, North Carolina, our program can provide incredible exposure to the prized national demographic captured by both the NASCAR and ARCA racing series. What sets us apart from other teams are our customer incentive programs, such as “Arrive and Drive”, and “Honorary Crewmember”. These packages are tailored to give your customers an unforgettable experience - one which they will forever tie to you and your company. Additionally, the Lafferty team has development deals in place for a reality cable television series similar to “American Chopper”, which is awaiting a marketing partner. This program would prominently feature your company’s brand and logo throughout filming, augmenting your marketing efforts in a way no other team can. Feel free to read the details below on the tools we provide corporations’ looking to make the best use of their marketing resources. Arrive and Drive Program Perhaps the most exciting and most flexible opportunity is the “Arrive and Drive” package offered by way of the relationship with Russ Dugger and team owner Chris Lafferty. This package includes an all-expenses-paid trip for a group of people to Hickory, NC. Once there, attendees are treated to an exclusive day in the cockpit of an actual race vehicle as either driver or passenger. Options such as souvenir helmets & drivers suits, meet and greet sessions with NASCAR personalities, branded merchandise giveaways, golf outings, etc., are all available to be included. This is an immersive, once-in-a-lifetime experience that can be used as a contest reward, a company outing or incentive program, a VIP hospitality event, and more. Honorary Crewmember Program The best ways to make an important contact feel special is to provide them an opportunity to experience something few others will ever be able to do – attend a race event as an honorary member of the race team. Your company will be able to select small groups of individuals to receive “all access” passes, as recognized members of the race team, at any event in which the team is competing. This access puts you literally behind the pit wall, in the garages, and among the drivers & crewmembers. There is nothing else like it. Television Show Branding Car owner Chris Lafferty has been developing a 16-week television series of one hour shows, in the style of “American Chopper”, involving his race team’s operations in Concord, NC. As Executive Producer for the show, Lafferty has already signed a non-exclusive contract with the “Mav” network. Meanwhile, Discovery Channel and SpeedTV have expressed an interest in the show pending completion of the first season and backing by a major sponsor. Your company can further leverage its investment in the partnership by entering an agreement that places your branding on this television show, guaranteeing at least 16 hours of television exposure. Television is a remarkably powerful tool from an advertising standpoint; doubly so when one’s brand is an integral part of the actual programming. So what are you waiting for? Show the world you’re a genius - contact Russ Dugger today. Contact info@russdugger.com to get started