2009 Season Marketing Programs Our goal is to provide your company a better way to energize your marketing efforts, by blending the excitement of motorsports with first-class, unparalleled customer experiences. Our program provides exposure for your brand to the prized national demographic captured by the NASCAR and ARCA Racing Series. More importantly, our program provides truly one-of-a-kind opportunities to impress clients, customers, or even indulge your company’s race fan employees with the VIP treatment. Television Exposure Race events are selected so that spectator and television exposure are maximized, which means race dates where all three NASCAR series are at the same track or where ARCA and NASCAR series share a facility. Television viewership of races in each series is on the rise, and in 2009, we expect the excitement from last season's point championships to carry over and continue growing. While the ARCA and Camping World Truck Series races draw 500,000+ viewers on SPEED TV, the NASCAR Nationwide Series is watched by millions on ESPN – in large part due to the extremely competitive fields at each race. "The TV ratings are evidence of that, up 19 percent this year. Of course, it's the premiere franchise for the SPEED channel, out-rates all other motorsports combined on their particular channel. They have treated the Truck Series with a lot of esteem." NASCAR Chairman and CEO Brian France On-Track Performance While some may argue performance isn’t everything, sponsors would always prefer to see their cars running up front. So do we. Your company's brand will be well-represented and prominently visible on-track, no matter which series you'd prefer to see us run. The North Carolina based race team behind Russ Dugger is fully equipped with a stable of top-notch cars, the best equipment, technology, mechanics and crewmembers. During 2008, this team fielded cars which regularly ran and finished in the top-10. This team only knows one way to prepare for and compete at a race, and that is to win. Contact us to learn more! Maximizing Your Investment Russ Dugger Racing is ready and willing to work with you to develop the best possible plan for tying in your sponsorship with a local presence available to customers for direct interaction. Our team is extremely flexible in what we can offer and provide - we can make your decision to partner with us as effortless as you wish. For example, one excellent way to take advantage of your sponsorship is to schedule a “Show Car” appearance. We can provide a replica racecar, mirroring the team’s paint and logo scheme, for special events such as grand openings, anniversaries, or sales drives. These vehicles are effective attention getters and great icebreakers, allowing you another avenue to establish strong connections to your customers. Beyond The Logo Sponsoring a race team should entitle a company to far more than just the appearance of their logo on a car, or just running well on track. We know that sponsor hospitality offerings are just as important to the decision process as on-track performance and driver personality. We have friendly, experienced resources dedicated to ensuring the wishes of our important trackside guests are catered to.  Imagine being in the garage area with all access badges at Daytona International Speedway in February during Speed Weeks - the month-long Super Bowl and World Series event of American motorsports. Envision yourself walking within arms reach of the cars, feeling the roar of their engines in your chest as they pass by in the garages, watching as they scream past at full throttle into the immense banking of the turns. Picture walking up to the driver of the car sponsored by your host, and talking to him about the laps he just ran; hearing him describe “tight”, or “loose”, and the forces he feels in the driver’s seat. Imagine taking up close pictures of the drivers and cars in the garage area, collecting autographs, or being personally introduced to some of NASCAR’s biggest names. Think about the excitement of watching your driver on track, from atop the team’s car hauler at the infield, standing mere feet from team owners like Jack Roush, Richard Childress, or Rick Hendrick. There are no words to describe how grateful your guests would be to have this experience; how they would remember it forever, tell all of their family and friends about it, get people together to see the pictures or videos they captured…and how it was all thanks to you. We can make this experience a reality, at every race we attend. This is just one example of how Russ Dugger Racing can make your experience as a sponsor, something unforgettable and exceptional. Please contact us today so that we can talk about all of the options available to you as our partner.  Activation Strategy Assistance An important part of any marketing partnership is to develop an aggressive and effective activation strategy. Let us work with you to develop the best possible plan for connecting your brand's logo on a race vehicle, with a local presence available to customers for direct interaction. Our team is extremely flexible in what we can offer and provide - we can make your decision to partner with us as effortless as you wish. Some typical examples include arranging for individuals to represent your company or product at the race, such as handing out samples & flyers, or manning tents to collect information; a fully-branded show vehicle can be arranged for display at a pre-determined time and location to further connect your company with the race team; finally, Russ Dugger can make appearances on behalf of your company, perform endorsements, etc. So what are you waiting for? Show the world you’re a genius - contact Russ Dugger today. Contact info@russdugger.com to get started